What is Brand Promotion?

Brand promotion is the marketing communication strategy to inform, persuade, convince, and influence the decision making process of buyers when they choose a particular brand. It is done with the purpose of promoting brand awareness to create consumer’s interest. So they could make sale and convert them into loyal customer.

Brand promotion is required because of the following reasons;

  • Promote certain features of the brand like price and special schemes which are being offered?
  • Make the customer differentiate brands product from others because of certain unique features,
  • Increase the product demand,
  • Establish positive image and brand equity

As we have discussed that the purpose of branding or brand promotion is to build and establish the name or brand of the company which is very important not only for the large companies but it is equally important for the small companies as well. Besides its business importance, branding is also beneficial for the society as a whole and customers as well.

The most important benefits of branding to the business are that company’s brand can stand out from the competition. Targeted market and customers are reminded and convinced that their brand has been serving them and planning to do so continually in the future. Through this marketing strategy company’s brand can increase the marketing share and existing sales as well. 

Quality, price, and availability of the product are some of the important concerns of the customers while shopping; because customer has wide range of choices, and they also aware of the dishonest vendors and traders who are out there to trick them. Here comes the role of branding which informs about the company’s product or service long before they make the purchase. It saves customers from being tricked by vendors and also saves their valuable time.

Branding is also beneficial to society as a whole in many ways. For instance, branding means mass production of products which ultimately leads the company to economy of scale. It means lower prices which every consumer wants. When more and more people are attracted to a certain brand, then it would also require them to hire more people to perform their functions efficiently. Job opportunities are created in this way which is beneficial to the society as a whole.